Who we are

The Cots for Tots Appeal is governed by a knowledgeable Board of Trustees, and led by our Director and Senior Management Team, who are supported by a dedicated team of staff carrying out the day-to-day activities of the charity. 

Senior Management Team

Nicola Masters


Nicola helped to establish the Appeal in 1994 and now leads an award-winning team across multiple brands. With over 22 years experience, Nicola has directed the charity across many notable projects, including industry-leading Gromit Unleashed and Shaun in the City events, the recent £5.5million expansion of Bristol Children’s Hospital, and the creation of Cots for Tots House. 

Anna Shepherd

Deputy Director

Anna manages the financial, administrative and operational aspects of the charity and has been with the Appeal since 1994. Anna is instrumental in driving hospital projects to fruition, including the recent £5.5 million expansion of the children’s hospital.   

Lauren Howard

Brand & Development Manager

Lauren oversees the marketing strategy for the charity, including digital communications, and is responsible for multiple brands across the charity. She works closely with a range of high profile partners including Aardman Animations and Cath Kidston and played a key role in the development of Shaun in the City and Gromit Unleashed.  

Helen Haskell

Corporate Partnerships Manager

Helen leads on our corporate partnerships and sponsorship programmes, including charity of the year partnerships and cause related marketing. Helen plays a key role in large scale projects including Shaun in the City and Gromit Unleashed. 

Suzanne Maverick

Community & Events Fundraising Manager

With over 12 years fundraising experience, Suzanne leads on our public fundraising programmes including The BIG Bake and Wrong Trousers Day, overseeing community and events fundraising across Bristol and the South West. 

Cots For Tots House Staff

Anne Clements

House Manager

Anne manages all admissions to Cots for Tots house, and provides support at all levels to families staying at the house. From emotional support, to practical advice, and even baking cakes, Anne is on hand to help families whilst their baby is being treated at the special care baby unit.

Faye Baker


Faye looks after the day to day operations of Cots for Tots house, keeping the house clean and tidy, and making sure families have everything they need at a difficult time.


Peter Lord CBE

Chair of Trustees

Founder and Creative Director, Aardman Animations. 

Simon Cooper


Sustainability & Strategy Development Consultant.

Jos Moule


Partner, Veal Wasborough Vizards.

Mike Norton


Editor, Bristol Post.

Nick Park CBE


Creator of Wallace & Gromit, Aardman Animations.

David Sproxton CBE


Founder and Executive Director, Aardman Animations